As promised, here’s the latest installment in the Jump Shoes promotional short films by Sung Kang and Arowana films. This one elicited some interesting buzz on Sung’s blog. Sung claims that the New York City cops didn’t like him standing in the middle of Times Square. I will say, Sung, your body language is pretty intimidating. The Naked Cowboy also makes an appearance in this vid–and we all know that’s a no-miss. Strangely, this film is stirring up some deep thoughts…

This short film series has become a frequent blog topic because it’s hitting me on several levels–as a Sung Kang fan, an advertising writer, and an aspiring filmmaker. One of my favorite aspects of the film genre is the “afterplay.” That’s the best word I can find to describe the way some films stay with you after you watch them. The meaning behind the images, words, and events continues to unfold in your mind’s eye.
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Tags: advertising, Arowana films, identity, Jump Shoes, Korean, military, Naked Cowboy, race, short films, sung kang, uniform