As promised, here’s the latest installment in the Jump Shoes promotional short films by Sung Kang and Arowana films. This one elicited some interesting buzz on Sung’s blog. Sung claims that the New York City cops didn’t like him standing in the middle of Times Square. I will say, Sung, your body language is pretty intimidating. The Naked Cowboy also makes an appearance in this vid–and we all know that’s a no-miss. Strangely, this film is stirring up some deep thoughts…

This short film series has become a frequent blog topic because it’s hitting me on several levels–as a Sung Kang fan, an advertising writer, and an aspiring filmmaker. One of my favorite aspects of the film genre is the “afterplay.” That’s the best word I can find to describe the way some films stay with you after you watch them. The meaning behind the images, words, and events continues to unfold in your mind’s eye.
Read the rest of this entry »

Tags: advertising, Arowana films, identity, Jump Shoes, Korean, military, Naked Cowboy, race, short films, sung kang, uniform

Yes, that’s Sung Kang’s face in the mural, part of his collaborative publicity campaign for Jump Shoes. Kind of crazy, huh? If you’re in the New York area, you can hoof over to the Jump Shoes flagship store at 89 Spring St., Soho, and see it for yourself, so large and incredible. I also have another of Sung Kang’s short films. It’s marketing, it’s art, and it’s cool. These are also posted on YouTube. You can make comments here, on YouTube, or on Sung’s blog.
Read the rest of this entry »

Tags: advertising, Arowana films, Election Day, Jump Shoes, marketing, sung kang, YouTube

He’s bad, he’s nationwide….or is that WORLDwide? In my previous interview with Sung Kang, I made a brief reference to Kang’s ad campaign with China-based Jump Shoes. But this recent collaboration is much more than “Kang as spokesmodel.” It truly is a sharing of ideas, and a new way for Sung to exercise his many creative gifts. Here’s the first short film from a series developed by Kang and the Jump Shoes marketing team, and produced by Arowana Films:
Read the rest of this entry »

Tags: advertising, Arowana films, Jump Shoes, short films, sung kang